1. Announce Your Participation:
Use all your communication channels—emails, newsletters, social media—to let your audience know you’ll be at the trade show. A simple “Come visit us at Booth #123” can work wonders.
2. Tease New Offerings:
If you’re launching a new product or service at the event, drop teasers to pique interest. A cryptic image, a countdown, or a short video can generate buzz.
3. Leverage the Event’s Audience:
Many trade shows have their own marketing channels, including mailing lists, social media platforms, and even dedicated event apps. Collaborate with event organizers to tap into these resources.
4. Social Media Countdowns:
Use platforms like Instagram or Facebook to initiate countdowns leading up to the event. This not only builds anticipation but keeps your brand top-of-mind.
5. Offer Incentives:
Encourage booth visits by offering special incentives. This could be exclusive discounts, freebies for the first 100 visitors, or even a lucky draw.
6. Schedule Appointments in Advance:
Reach out to key clients, partners, or media professionals and schedule dedicated time slots with them. This ensures quality one-on-one interactions amidst the event’s hustle.
7. Create a Dedicated Event Landing Page:
Develop a webpage specifically for the trade show, detailing what attendees can expect at your booth, any special promotions, and an option to RSVP or schedule a meeting.
8. Engage with Event Hashtags:
Most trade shows have dedicated hashtags. Engage with these on platforms like Twitter or Instagram. It increases your visibility among event-goers.
9. Send Personal Invitations:
For high-value clients or critical industry contacts, consider sending personalized invites, possibly with a small token that they can redeem at your booth.
10. Collaborative Promotions:
Team up with non-competing businesses (possibly even neighbors at the event) for joint promotions. This can expand your reach and offer cross-promotional opportunities.
Remember, the aim of pre-show marketing isn’t just to inform but to excite and entice. By the time attendees step into the exhibition hall, they should already have your brand on their must-visit list. With a bit of creativity and strategic planning, you can ensure your booth is bustling with activity even before the event officially kicks off.
